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privacy policy

Last updated: August 2026

Who We Are

Umuhle is a South African beauty marketplace that connects customers with beauty professionals, business partners, products and salons.

Umuhle is operated by Umuhle You Are Beautiful (Pty) Ltd. "Umuhle" is the trading brand of "Umuhle You Are Beautiful (Pty) Ltd."

Registration Number: 2026/458231/07

Information We Collect

We may collect account information, profile information, booking information, referral information, wallet and withdrawal records, product orders, salon listings, reviews, messages, device information and location information.

We also keep a record of when you accepted our Terms and Conditions and this Privacy Policy, including which version you accepted, as our own record of consent — see Terms & Conditions.

How We Use Information

We use information to provide bookings, ecommerce services, referrals, payments, salon discovery, customer support, fraud prevention, analytics, platform improvement and legal compliance.

Bookings and WhatsApp Communications

By using Umuhle you consent to receiving booking confirmations, reminders, appointment updates and related service notifications through WhatsApp, email or other supported channels.

Analytics and Tracking

Umuhle may use Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel to understand platform usage and improve services.

Automated Moderation

Products, salon listings, reviews and other user content may be reviewed by automated systems, including artificial intelligence tools, and may be limited, rejected or escalated for review.

Sharing Information

We do not sell personal information. Information may be shared with artists, partners, payment providers, hosting providers, analytics providers and authorities where legally required.

Retention

We keep personal information for as long as it's needed for the purposes described in this policy — generally for as long as you hold an account, plus a further period to meet accounting, tax, dispute or other legal record-keeping obligations.

POPIA Rights

Subject to applicable law, you may request access to, correction of, or deletion of personal information Umuhle holds about you. To make a request, contact us at info@umuhle.co.za.